In particular, we will analyse your use of and interactions with (1) our newsletters and other e-mail, SMS and WhatsApp advertisings, as well as with (2) our digital Schwarzkopf Professional Services (including websites & apps). In addition to that we will use (3) the usage analysis data about you, which we collect by means of cookies, pixels, browser fingerprints and similar technologies that are implemented in the Schwarz Professional Services, if you have consented to their implementation. Furthermore, we will analyse (4) your previous interactions with us, including your inquiries, complaints and your purchases in our eShop and your offline purchases including your payment details, (5) information that you have provided in your user account or in the context of using the Schwarzkopf Professional Service, (6) your interactions with our sales representatives, (7) your participation in online and offline events (either hosted by us or a third party), (8) your engagement with trainings and seminars provided via the Schwarzkopf Professional Services (e.g., your trainings and seminars viewed, booked, started or completed), (9) your engagement with our online advertisements on the Schwarzkopf Professional Services or provided to you via the channels selected below, and (10) the publicly accessible information contained in your professional social media profiles. For more information, please see our Data Protection Statement.